Intellectual Property and Confidence

“China’s five-year plan on improving IPR protection may help instill confidence in a market that is too large to dismiss lightly,” said Mei Gechlik, founder and chief executive of the website Sinotalks.

Gechlik was referring to a five-year plan adopted last year by the Supreme People’s Court for the judicial protection of IPR.

“It could boost confidence in the Chinese market because it clearly identifies the goal to improve ‘the state of judicial protection of intellectual property rights’ by 2025 through various measures, including the development of ‘the intellectual property adjudication guidance system to which Guiding Cases serve as guides’,” said Gechlik, founder and former director of the China Guiding Cases Project at Stanford Law School.

China’s Supreme People’s Court has issued more than 30 intellectual property-related Guiding Cases over the past decade. The “impressive guiding principles stated in those Guiding Cases allow one to feel optimistic about the accomplishment of the 2025 Goal,” Gechlik said.

For example, Guiding Case No.113 has established clear principles to allow a foreign natural person (the basketball player Michael Jordan) to seek protection of any specific name used by “the relevant public” in China to refer to the person so long as specific conditions are met.

“These principles help combat malicious registration of celebrities’ names as trademarks,” Gechlik said.