China’s Improved Global Image and Cultural Industries

Image: Circe Denyer, Asian Lantern Festival Background (Publicdomainpictures.net)

Two surveys recently conducted in 41 countries and 96 countries, respectively, show that respondents generally perceived China more favorably than the United States. These survey findings signal to Chinese leaders that their efforts to help improve China’s global image through the development of cultural industries have produced results. To President XI Jinping, in particular, these findings help fuel his latest plan to accelerate the transformation of China into a cultural power.Read more